"You'll probably do this only once in your life… let's do it right!" - JT
About Exit Strategies 360
Sell Right. Retire WellSM.
Serving Exceptional Disaster Restoration & Specialty Trade Companies Nationwide.
You’ve built something worth protecting — and now you need a trusted voice to help you navigate what comes next. At Exit Strategies 360, we specialize in helping owners of restoration and specialty trade companies plan and execute the most important transition of their careers: stepping away from the company they’ve built — with confidence, clarity, and a legacy intact.
We’re not brokers chasing a commission or sales targets. We’re your partner in building a strategic exit plan that’s honest, human, and built around what matters most to you — your people, your reputation, and the life you’ve earned through your work.
The Story Behind Exit Strategies 360
Many business owners think a broker is the first step in a successful sale. But founder JT Kraai learned something very different.
After selling his own companies, JT stepped into the world of business brokerage expecting to help owners the way he wished someone had helped him. What he found shocked him: too many advisors treated owners like transactions, not people. Brokers were rewarded for listings, not outcomes. Pressure was standard. Transparency was rare. And owners were too often left alone at the hardest moment in their business’s life.
So JT did something most in the industry never do — he walked away from the old model.
He founded Exit Strategies 360 with a simple, yet powerful promise:
Educate first. Advise second. And only facilitate when you are ready.
This became our guiding principle — and the foundation of a brand built on Sell Right. Retire WellSM.
Today, JT combines deep industry expertise with a values-forward process that protects owners’ legacies while helping them make confident decisions about the future. Hundreds of restoration leaders have walked through our door uncertain, overwhelmed, or unsure where to start — and walked out with clarity, control, and a strategy they understood.
This isn’t just about selling a business.
It’s about doing it right — and helping owners move forward with peace and purpose.
What Sets Us Apart
At Exit Strategies 360, our approach is unlike anything many owners have experienced:
- No hidden agendas. We don’t chase quick deals or list for volume.
- No pressure. You set the pace — we give you the clarity to choose.
- No jargon. We explain valuation, exit planning, and advisory in plain, honest terms.
- No blind spots. Our work is thorough because your life’s work deserves nothing less.
Owners don’t come to us because they have to sell.
They come because they want to sell right — and to build a future they look forward to.
Our Guiding Philosophy
Every exit is personal.
Every owner’s journey is different.
And every strategy we recommend starts with human connection, not hype.
We help owners:
- Understand true business value — not just a number on paper
- See the impact of decisions before commitments are made
- Build confidence in the path ahead — whether that’s selling in 6 months or 6 years
Because the real question isn’t just “How much can I sell my business for?”
It’s “How will I feel when it’s done — and what comes next?”
Meet JT Kraai
JT doesn’t just talk about exit planning — he’s lived it. His deep experience, straight?talking style, and commitment to owners sets him apart. He’s been invited to speak industry-wide, trusted by owners, and respected by other advisors — not because he’s loud, but because he tells the truth, even when it’s hard.
He’s built Exit Strategies 360 to be the partner he wished he had when he was running his own business — someone honest, patient, and focused on your outcome.
JT Kraai, CEO/Founder of Exit Strategies 360
Why It Matters
Selling your business isn’t just a financial move — it’s a life transition. Your exit sets the stage for what comes next: retirement, legacy, impact, freedom, choice.
That’s why we do more than advise.
We walk with you — from first questions to final signatures — with clarity, care, and a plan that reflects your goals.
Ready to Start the Conversation?
Even if you’re not ready to sell today, now is the time to begin planning.
Let’s talk.
Because when you plan ahead, you Sell Right and Retire WellSM
Schedule a Free Discovery Call